Jeremy Scott has shared that he left the Italian luxury fashion house Moschino via an Instagram post after a decade and joins Hyundai in recycling the car company’s discarded electric automobile materials, from leather cut-outs to flat tires, and turning them into high-fashion gowns. The haute couture collection, which forms part of a Hyundai exhibition, by Jeremy Scott combines deadstock fabrics with wheels, seat belts, tail lights, and wipers, bringing in the designer’s Moschino touch into a series of gala gowns.
It is a challenge that Scott has taken on to see how his creative vision and innovation can turn the dubbed scraps into his sought-after collection. ‘I’ve never created clothes from car materials. So, it’s been a completely new and unique challenge,’ says Scott, post-Moschino. ‘I was really excited when Hyundai asked me to do this Re:Style project. I was very excited and inspired by all the R&D and the work Hyundai’s doing to create recycled fabrics from car parts.’
So far, Scott has transformed a haystack of wires into a sleeveless gown and his seatbelt buckles cinch the claw-like garment. Hyundai’s upcycling platform ‘Re:Style’ is running in its fourth year whose platform engages with internationally acclaimed designers to transform automotive waste into fashion items. ‘Hyundai Re:Style Exhibition’ is to be presented at AP Again in Seongsu-dong, Korea for three weeks starting on March 23rd, 2020. As the first ‘Re:Style’ exhibition to be held in Korea, the opening is also in line with the global launch of the all-new KONA Electric car from Hyundai.
images courtesy of Hyundai
ARCHIVAL COLLECTIONS WITH HAUTE COUTURE
Alongside Jeremy Scott’s car couture collection, Hyundai is slated to display its archives in collaboration with Re:Style ambassador and model Lauren Wasser, who overcame her physical limitations after a double leg amputation caused by toxic shock syndrome. Wasser models Scott’s collection, and with her own story, she represents the past three years of Re:Style archival collection and shows the journey of Re:Style under the theme of diversity and innovation. A parametric pixel motif designs the exhibition space of the collection’s reveal, a design element that harks back to Hyundai Motor’s electric vehicle lineup.
The even also presents an archive book and brand film to induce a sensory experience for the viewers. ‘In line with the global launch of KONA Electric, Hyundai Motor Company is making various efforts to combine the vision of electrification with cultural content,’ says Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. ‘We hope Hyundai Re:Style Exhibition’s very first opening in Korea will provide an opportunity to communicate and share the brand’s vision of sustainability and innovation with our customers.’
