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A NEW MATERIAL FOR ECO-FRIENDLY PACKAGING FOR COFFEE THAT’S NOT JUST BEIGIE
BY TANVI JOSHI
In today’s consumer-oriented market, packaging plays a vital role in capturing attention, conveying brand messages, and standing out from the competition. However, the issue of waste generated by packaging disposal has become a growing concern. To address this, the Earthmade Aromabox presents a remarkable solution—a home-compostable, eco-friendly packaging design that revolutionizes the coffee industry’s approach to sustainability.
Packaging is an integral part of the consumer experience, but its disposal is often overlooked. In a world of diverse packaging options, evaluating the best kind involves considering its sustainability and value even after it is discarded. Earthmade Aromabox sets a new standard by offering a packaging solution that is not only visually appealing but also environmentally conscious.
Designer: Alex Philpott (Beta Design Office)
The Aromabox is a coffee packaging solution designed for beans and grounds, crafted using Bamboo-O which is an eco-friendly material made from bamboo fiber and plant starch. Unlike conventional packaging, it contains zero plastic and is entirely natural. After years of research and development, Bamboo-O was created, leveraging the flexibility of starch and the strength of bamboo. This material mimics the rigidity of plastic while being completely home-compostable.
Earthmade had a brilliant idea to shake things up in the coffee packaging world, so they teamed up with Beta. They wanted to give roasteries and retailers a better option than those pesky PLA-lined paper and plastic bags. And guess what? Beta was totally on board with its vision of “natural circulation.” They wanted to create coffee packaging that not only made people happy when they used it but also got them all hyped up about being eco-friendly. Because let’s face it, convenience is important, but so is saving the planet.
Through multiple iterations, Beta refined the Aromabox design based on market research and feasibility testing. The resulting design fulfills the essential function of coffee packaging—preserving the freshness of the coffee—while adhering to Earthmade’s commitment to sustainability.
Earthmade offers the Aromabox with two different lid styles: push-fit and screw-top. The packaging features an integrated cork layer, ensuring tight and secure sealing, while its vertical tessellation when empty enables roasteries to save space and transportation costs.
The Aromabox has a degassing valve on the underside. This little valve is a game-changer when it comes to preserving the flavor, aroma, and texture of your coffee. It lets the carbon dioxide escape without letting any air sneak in. It means you get to enjoy a top-notch coffee experience every single time. No stale flavors or weird smells here. Just pure, delicious coffee goodness.
Designed to return to the earth at the end of its life cycle, the Aromabox encourages consumers to reuse the packaging. In ideal conditions, Bamboo-O breaks down within approximately six months. However, in a dry environment, it can last up to five years. The Aromabox is fully dishwasher safe and rated to withstand temperatures up to 120 degrees Celsius, making it versatile for various purposes.
The Aromabox is not just your average packaging—it’s packaging with a mission. It wants to go back to where it came from the earth. When it’s done serving its coffee storage duties, it’s all about reusability. They encourage you to give it a second life by reusing it as an aesthetic pot for plants. In ideal condition, this Bamboo-O breaks down in around six months if composted. However, even in a dry environment, it can last up to five years! Talk about durability.
Earthmade’s branding and color palette reflect the brand’s commitment to sustainability. Earthy tones and organic tactility are carefully chosen, representing the natural environment and the circular lifecycle of the Aromabox and its contents. This attention to detail ensures that every aspect of the packaging aligns with Earthmade’s vision for a more sustainable future.
The Earthmade Aromabox sets a new benchmark for sustainable packaging in the coffee industry. Its home-compostable, eco-friendly design addresses the environmental challenges associated with conventional packaging. Through innovative materials, functional features, and a commitment to reusability, Earthmade, and Beta have created a packaging solution that not only preserves the freshness and flavor of coffee but also fosters a deeper connection between consumers
